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Radiology for the Radio
 
RSNA on the Air
Virtual Colonoscopy
CT colonography, commonly referred to as virtual colonoscopy, is a minimally invasive test that provides three-dimensional images of the colon. These images are useful in detecting polyps, cancer and other lesions in the large intestine.

Virtual colonoscopy is less invasive than conventional colonoscopy. Medical experts recommend regular screenings for men and women over age 50; earlier for those at high risk.

 
 
Public Service Announcements

To: Radio Public Affairs Directors

To help persuade your listeners to pay attention to signs of life-threatening conditions and diseases, the Radiological Society of North America (RSNA) provides these pre-recorded 15-, 30-, and 60-second public service announcements (PSA) on various health awareness topics. The audio files and printable scripts are posted in English and Spanish.

The announcements also direct your listeners to a public information Web site (www.RadiologyInfo.org) with more information to help them understand the risks, screenings, symptoms and treatments associated with these diseases and conditions. The site is sponsored by RSNA and the American College of Radiology.

RSNA also has physician experts available for on-air or recorded interviews on these topics for your more in-depth reports. We can supply a list of suggested questions for interviews as well.

If you'd like to schedule interviews or for more information, please contact RSNA Media Relations at (630) 590-7762 or media@rsna.org.

 
NOVEMBER 2008
Lung cancer is the nation's leading cause of cancer-related death — killing more than breast, prostate and colon cancers combined. As with any form of cancer, early detection is key to survival.
ENGLISH
Audio
Lung Cancer :15
Lung Cancer :30
Lung Cancer :60
Scripts
Lung Cancer :15
Lung Cancer :30
Lung Cancer :60
SPANISH
Audio
Lung Cancer :15
Lung Cancer :30
Lung Cancer :60
Scripts
Lung Cancer :15
Lung Cancer :30
Lung Cancer :60

 
OCTOBER 2008
Deaths from breast cancer are declining because more women are going through regular cancer screenings. And it is those screenings that are detecting it earlier when it is most curable.
ENGLISH
Audio
Breast Cancer :15
Breast Cancer :30
Breast Cancer :60
Scripts
Breast Cancer :15
Breast Cancer :30
Breast Cancer :60
SPANISH
Audio
Breast Cancer :15
Breast Cancer :30
Breast Cancer :60
Scripts
Breast Cancer :15
Breast Cancer :30
Breast Cancer :60

 
SEPTEMBER 2008
• Ovarian Cancer
For women age 55 to 74, ovarian cancer has the highest mortality rate of all gynecological cancers because early symptoms often go undetected.
ENGLISH
MP3s
Ovarian Cancer :15
Ovarian Cancer :30
Ovarian Cancer :60
Scripts
Ovarian Cancer :15
Ovarian Cancer :30
Ovarian Cancer :60
SPANISH
MP3s
Ovarian Cancer :15
Ovarian Cancer :30
Ovarian Cancer :60
Scripts
Ovarian Cancer :15
Ovarian Cancer :30
Ovarian Cancer :60
• Prostate Cancer
Prostate cancer is the most commonly diagnosed cancer in American men. That's why experts tell men to get yearly prostate cancer screenings beginning at age 50.
ENGLISH
MP3s
Prostate Cancer :15
Prostate Cancer :30
Prostate Cancer :60
Scripts
Prostate Cancer :15
Prostate Cancer :30
Prostate Cancer :60
SPANISH
MP3s
Prostate Cancer :15
Prostate Cancer :30
Prostate Cancer :60
Scripts
Prostate Cancer :15
Prostate Cancer :30
Prostate Cancer :60
 
MAY 2008
Stroke is the nation's third leading cause of death and the leading cause of adult disability. Yet with new therapies, it is a now preventable cause of life-threatening illness.
ENGLISH
MP3s
Stroke :15
Stroke :30
Stroke :60
Scripts
Stroke :15
Stroke :30
Stroke :60
SPANISH
MP3s
Stroke :15
Stroke :30
Stroke :60
Scripts
Stroke :15
Stroke :30
Stroke :60
 
MARCH 2008
Colon cancer is the third deadliest cancer in the United States, yet only about one-third of people who should be getting screened for the disease are doing so.
ENGLISH
MP3s
Colorectal Cancer :15
Colorectal Cancer :30
Colorectal Cancer :60
Scripts
Colorectal Cancer :15
Colorectal Cancer :30
Colorectal Cancer :60
SPANISH
MP3s
Colorectal Cancer :15
Colorectal Cancer :30
Colorectal Cancer :60
Scripts
Colorectal Cancer :15
Colorectal Cancer :30
Colorectal Cancer :60

Copyright © 2008 Radiological Society of North America, Inc., 820 Jorie Blvd, Oak Brook, IL 60523-2251
Tel. 1-630-571-2670 || fax 1-630-571-7837 || U.S. and Canada: Main 1-800-381-6660, Membership 1-877-RSNA-MEM (776-2636)